Stay Weird

"Different isn't always better, but better is always different."

 

What's Design Good For?

"Design starts with understanding the problem and helping to set the strategy. Not having your designer participate in the problem solving is like a restaurant investor handing the daily menu to the chef and saying, “Make this.” Neither of us would want to eat at that restaurant."

 

Design Influence in Company Culture 

"Companies without strong design in their culture make decisions differently. Their criteria are usually more about business performance and less about connecting with customers. Leaders say things like, “We need this to ship in four months.” Never mind that it took eight months to make the decision. Much of the customer insight, passion, and empathy is likely to be stripped out of the design process in order to reach such a fixed target. "

 

How to Innovate

"The best part of innovation is serendipity. One of the biggest obstacles to breaking a mental set is analytic thinking, also known as rational thinking. To solve a problem wiht insight and creativity, we have to stop trying so hard."

 

Uncertainty for Growth

"You embrace the uncertainty and discomfort. Lots of people avoid these two things, but without them, you never get good at anything. You never learn anything worthwhile. Embrace these things and grow."

 

Wealth

"Wealth is the ability to fully experience life."

 

Whole Experience Design

"It's not about making an amazing product, it's about making an environment in which it can be successful."

 

Anyone Can Be an Educator

"Teaching is not a job, it is a state of mind embracing always a positive attitude."

 

Make Your Life About Your Dreams

“All men dream: but not equally. Those who dream in the dark recesses of the night awake in the day to find all was vanity. But the dreamers of day are dangerous men, for they may act their dreams with open eyes, and make it possible.”

 

A New Way to Think About Marketing

"If business is composed of marketing and innovation, and marketing is about deep customer insights, then marketing is the job of every employee."